Monitor on Psychology Advertising

Monitor on Psychology
Grow your business with APA’s official magazine.

The Monitor on Psychology® is the “must read” for psychology educators, scientists and practitioners. Delivered each month with the exception of a combined July/August issue, Monitor on Psychology provides compelling editorial content on the science and practice of psychology as well as on how psychology influences society at large.

Circulation: Full APA membership and subscribers currently at 77,000 (print) and 41,000 (bonus digital circulation). 

Issuance: Monthly, with a combined July/August issue; mailed the first week of the month of issue.

Readership

Psychologists, clinicians, students and institutional subscribers in the mental health, behavioral and social sciences.

BPA Worldwide

Latest BPA Statement (PDF, 163KB)

Format

The magazine is divided into sections: 4-color editorial, black and white classified advertising (recruitment, conferences, publications and practice opportunities) and inserts for special programs.

Recruitment & Classified Advertising

Advertising in the Monitor on Psychology can include an online ad in PsycCareers. Learn more about display and line classified recruitment.

Display Advertisements

Rates
Display Advertising Rates: Black & White
Ad Sizes 1x 3x 6x 11x 22x
1 Page $8,645 $8,255 $7,995 $7,615 $7,110
1/2 Page $5,155 $4,910 $4,745 $4,550 $4,230
1/3 Page $3,120 $2,935 $2,840 $2,840 $2,535
1/6 Page $2,750 $2,595 $2,515 $2,515 $2,245
 Premium Positions: Black & White
Ad Sizes 1x 3x 6x 11x 22x
Cover 2 $11,460 $10,875 $10,545 $10,095 $9,450
Cover 3 $10,195 $9,685 $9,370 $8,955 $8,355
Cover 4 $11,775 $11,205 $10,840 $10,380 $9,665
Page 1 $11,195 $10,585 $10,270 $9,790 $9,135
Page 2 $10,195 $9,685 $9,370 $8,955 $8,355
Page 3 $10,195 $9,685 $9,370 $8,955 $8,355
Opening Spread (pages 2 and 3) $20,710 $19,675 $18,220 $18,220 $16,980

Additional Charges for Preferred Positioning

The additional charge is 15 percent of the earned rate for guaranteed right-hand page placement within the first one-third of the magazine.

Frequency Discounts

Frequency discounts are computed over a period of 12 consecutive months. The cancellation of a space reservation will result in an adjustment of the rate (short-rate) based on previous insertions in that 12-month period to reflect actual space used.

Color

All color charges are in addition to the black and white (B&W) space rate. 
Four-color process: $1,200 
PMS or matched colors: $750 each* 
*APA reserves the right to match PMS color(s). Ads with PMS color(s) must be supplied as CMYK.

Rate Card

Specifications

Mechanical Requirements

Non-Bleed Mechanical Requirements
Ad Size (width x depth) Inches
Full Page 7" x 9-5/8"
1/2 Page Horizontal 7" x 4-1/2"
1/2 Page Vertical 3-1/8" x 9-5/8"
1/3 Page Square 4-5/8" x 4-5/8"
1/3 Page Vertical 2-1/4" x 9-5/8"
1/6 Page 2-1/4" x 4-1/2"
Bleed Mechanical Requirements
Ad Size (width x depth) Inches
1/2 Page Horizontal 7" x 4-1/2"
1/2 Page Vertical 3-3/8" x 9-5/8"
Full Page 8-5/8" x 11-1/4"
2-Page Spread
17" x 11-1/4"

Publication Specifications

  • Printing Process: Heatset web offset

  • Paper Stock: Cover: 80lb. coated text, Text: 34lb. publication grade coated text

  • Binding: Perfect bound

  • Line Screen: 133 line screen

  • Trim Size: 8-1/4" x 10-7/8"

  • Live Area: 7-3/4" x 10-1/4"

  • Bleeds: Bleeds should extend 1/4" outside of magazine trim size

Material Specifications

PDF-X1a, PDF, Postscript, EPS and TIFF files are acceptable. All high resolution images and fonts must be embedded in files. Images must be SWOP (CMYK or grayscale), 300 dpi. Please include standard trim, bleed and registration marks. Total area density should not exceed 300 percent. Grayscale images greater than 85 percent density may fill in on press. All required image trapping must be included in the file.

Color Specifications

All art work must be submitted as CMYK. APA will not be held responsible for inaccurate color conversion on ads submitted incorrectly. Files prepared with spot, Pantone® (PMS) or RGB color are not acceptable. All ads submitted should be suitable to print without color corrections or conversion.

Inserts

Business Reply Cards

Accompanied by a Full-page Ad Only
Type Front-to-Back Head-to-Foot Thickness
Bind-in-minimum 5" 3-1/2" .007"
Bind-in-maximum 8-1/4" 10-7/8" .010"
Tip-in-minimum 3-1/2" 5" .007"
Tip-in-maxium 4-1/2" 6" .010"

Grind Off

(for bind-ins)

Allow 3/16" grind off for the spine. Live area should be 1/4" from the trim. Perforations must be at least 3/4" from the binding edge of the insert using micro perfs (12 or more teeth to the inch). Cards will be jogged to the head; allow a minimum of 3/16" head, foot, and face trim (where applicable). 

Rates

Bind-in Pricing

Standard positioning is priced at the earned B&W half-page rate for minimum-sized BRC inserts. Standard positioning is priced at the earned B&W full-page rate for maximum-sized BRC inserts. Preprinted cards must arrive at the printer 10 days prior to publication date. A proof of all inserts must be supplied in advance for publisher approval.

Tip-in Pricing

Standard positioning is priced at the earned B&W full-page rate for both minimum- and maximum-sized BRC inserts. 

Full-Page Inserts

(Specifications for bind-ins only)

Trim
  • Trim Size: 8-1/4" x 10-7/8"

  • Head Trim: A minimum of 3/16"

  • Foot Trim: A minimum of 3/16"

  • Face Trim: A minimum of 3/16"

  • Grind Off: Allow 3/16" grind off for the spine. Live matter should be kept at least 1/4" from the trim (unless the insert is designed to bleed).

Two-Page Insert Rate

(one page, front and back) 
Standard positioning is priced at two times the earned B&W page rate.

Four-Page Insert Rate

(two pages, front and back) 
Standard positioning is priced at four times the earned B&W page rate.

Additional Insert Sizes

Please contact an advertising sales manager for a quotation.

Delivery

Preprinted inserts must arrive at the printer 10 days prior to press date.

Approval

A proof of all inserts must be supplied in advance for publisher approval.

Closing Dates

Reservations are accepted up to one year in advance.

Issue Reservation Space Materials Due
January Nov. 3 Nov. 17
February Nov. 24 Dec. 8
March Dec. 29 Jan. 12
April Feb. 2 Feb. 16
May March 2 March 16
June March 30 
April 13
July/August May 4 May 16
September July 6 July 20
October Aug. 10 Aug. 24
November Sept. 7 Sept. 21
December Oct. 5 Oct. 26
Digital Edition

Digital Edition format offers several advantages over print:

  • Enhanced content.
  • A more interactive experience.
  • Timely access.
  • Save and share articles and other content.
  • Ability to quickly find what you are looking for.
Rates
Item Rates
Belly Band inside issue (Flash animation add $550) $750
Cover gatefold $2,000
Inside gatefold $1,750
Video, Embedded or linked $1,200
Audio, Embedded or linked $750
Ad Jolt (animated version of your existing ad) $825
Links to your web site No Cost
Additional links to $25

See digital editions of the Monitor on Psychology.

For online examples go to Digital Edition Fees.

Trends in Psychology Special Report

To recognize evolving demands of the psychology market, our first annual Trends in Psychology report will be featured in the November 2017 issue of Monitor on Psychology.  A reference for more than 110,000 APA members, this is an opportunity to connect your brand with their needs.

Topics include:

  • How technology is revolutionizing practice.
  • How researchers are sharing the science.
  • How psychology has become among the top five majors.
  • And more.

An annual opportunity to associate your brand with a market that only APA can deliver. Secure space for your branding message.

About this Issue

Currently slated to run 48 pages in length, the November report will offer a unique opportunity to position your brand in a resource that our members will refer to throughout the year.

Deadlines for Advertisers
  • Reserve space by Sept. 15.
  • Final artwork due Sept. 22.
Reserve Your Space Today

Email Advertising Sales Manager James Boston at jboston@apa.org or call 202-336-5714 for rates and submission details.